Social Marketing Management Tools are powerful tools that give businesses the ability to use Social Network platforms to¹: Find current customers Find friends of current customers Discover 1000s more of people just like your customers to sell to and learn from What value do they create for Small & Medium…

For Product Managers and UX Designers, developing strategies to overcome growth challenges, especially in an ecosystem, is what keeps them up at night. At the 2019 IoT Expo and Conference, I had a chance to observe how IoT companies manage growth within their ecosystems and learn how different companies developed…

Here are my five takeaways from Mary Meeker’s 2018 Internet Trends Report and what it means practically for Product Managers and UX Designers heading into 2019. I would love to hear your thoughts and comments below. Trend 1: E-commerce is now Socially driven. Social Media is now driving Product Discovery and Purchase…

“Context dictates the scale of people’s need. And people’s product experiences depend deeply on the context in which they’re used” (1) While Use Cases and Edge Cases are the predominant tools used to anticipate and respond to UX and product design issues, Context of Use is often neglected or not…

Pricing is perhaps one of the most important aspects of a Go To Market Strategy. Pricing is about setting a price high enough that users are willing to pay, be satisfied with the purchase, and generates a profit for the company. …

When I began my MBA, I knew I needed to hone my teamwork skills especially since I knew I would be in a demanding and performance driven environment requiring intense collaboration. …

1. The Importance of having a Vision. Whether it is near term or long term, simple or complex, for your company or just for your department/team, it doesn’t matter. Just have one. It makes a big difference. 2. A Leader succeeds only when the team succeeds. I learned early on…

All product managers should have, in my opinion, international experience. Or any lived experience in a foreign, unfamiliar setting for an extended period of time that is as different from western civilisation as night is from day. Pursuing high quality international experiences is one reason I chose the Schulich MBA…

Why is Pricing Strategy Important? For product, brand, and marketing managers, the pricing strategy one chooses is critical because pricing decisions directly affect the bottom line. The prices that customers are willing to pay is the culmination of your marketing, R&D, product development, and sales efforts(Sahay, 2016). For healthcare administrators…