Yi DaiinMarketing in the Age of DigitalChatbots:Outdated or Not?On a user perspective, incorporating chatbots into customer service enhances efficiency, improves accessibility, and contributes to overall…Dec 2, 2023Dec 2, 2023
Yi DaiinMarketing in the Age of Digital5 Things You Need To Know About Digital MarketingNov 25, 2023Nov 25, 2023
Yi DaiinMarketing in the Age of DigitalWalmart: Nostalgia-Themed Black Friday DealsFor this ultra-competitive Black Friday discount season, Walmart brought back several actors from the classic movie “Mean Girls” to adapt…Nov 12, 2023Nov 12, 2023
Yi DaiinMarketing in the Age of DigitalDior: wrong way in handling a social media crisisImages of a makeup campaign released on Dior’s official website in April 2023 was accused featuring allegedly abusive content. In this set…Nov 5, 2023Nov 5, 2023
Yi DaiinMarketing in the Age of DigitalClif Bar’s email marketing strategyAs a direct competitor of Nature’s Bakery, Clif Bar offers healthy snack bars emphasizes health and nutrition to convenience as well as…Oct 29, 2023Oct 29, 2023
Yi DaiinMarketing in the Age of DigitalNature Valley: Creating a new camp with “Everything Bagel”!Watching Nature Valley’s “Which Camp Are You In — Everything Bagel” commercial for the first time, I just couldn’t stop myself for…Oct 21, 2023Oct 21, 2023
Yi DaiinMarketing in the Age of DigitalTikTok Shop:Good or Bad?TikTok has finally launched its e-commerce platform, TikTok Shop, in US last month. US users can now directly purchase products while…Oct 15, 2023Oct 15, 2023
Yi DaiinMarketing in the Age of DigitalAd-Free Era on Social Media: Should it come?Reading an article about how TikTok now launches an ad-free experience in European countries due to the new EU regulations on consumer…Oct 9, 2023Oct 9, 2023
Yi DaiinMarketing in the Age of DigitalBuilding Imagination Online with the Magic of LegoThinking about what I should get as a birthday present for my friend at a rainy afternoon, when no one wanted to step outside, was not…Oct 2, 2023Oct 2, 2023