The Death of Advertising
Zander Nethercutt
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I do fear that people in our culture are becoming so needful of recognition of any kind, especially in the media space, that the mere fact that they have been deemed worthy of being contacted — even if only to sell them something— will be central to the marketing process going forward. Marketing has always been about manipulation more than information, and the combination of the broader development of our culture — ‘it (including you as a person) isn’t real if it isn’t present in the media’— and Big Data is scary as all get-out to me.