A set of face icons ranging with moods ranging from indifferent, happy, and appalled
A set of face icons ranging with moods ranging from indifferent, happy, and appalled
A Good UX does not impose a Happy UX

When we started as UX practitioners some of us had a notion that a good UX is something that provides a beautiful experience but just visually. …


Submit label vs Connect label
Submit label vs Connect label

Psychographic segmentation is a method that puts your audiences in categories that relate to their personalities and characteristics. This method is different from demographic segmentation because its data is not based on “hard evidence” e.g. age, place of birth but is based on subjective factors. This method fits nicely in the usability testing domain as qualitative research, observing your participants’ behavior, traits, interests, motivations.

A short example would be for you to use a copy that resonates with your target audience based on how they are not what they are. Relabeling a call to action from “Submit” to “Connect” is an example of a copy that is directed towards a psychographic segment that groups audiences that are keen on being social or individuals looking for belongingness. …


My favorite books on UX, Product Design and Product Management article cover
My favorite books on UX, Product Design and Product Management article cover

I majored in Computer Science and had Solaris and Java Tech as my elective specialty back in university but my love in the tech world started when I designed and developed my first website with just HTML and CSS using notepad. …

About

Yel Legaspi

UX & Product Designer. Head of UX and Design at ServiceRocket. Filipino. Currently living in Santiago, Chile. www.yellegaspi.com

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