Starting out in Content Strategy
Introductions from around the web
My company is currently re-organizing, and I find myself transitioning from a user research-interaction design position to being more of a digital and content strategist.
Yeah, yeah, in this day and age, all of these can sometimes be amorphous terms for a bunch of soft skills people specialize in.
In this light, I’m compiling web articles that help me get a handle on what job I’m supposed to be doing.
1. On how ad agencies now need content strategists.
From The Guardian.
I like this article because it clearly outlines what my day-to-day job entails now: Talking to clients/brand owners, fleshing out their objectives and weeding out what “stuff” their websites can or are supposed to contain and how it can be better organized.
“using content to build experiences for years. In digital agencies, they typically focus on the technical and strategic side of things. CMS consulting, editorial planning, metadata strategy and IA development are our bread and butter” — Ben Barone-Nugent, Proximity BBDO
2. Contently’s [2011] 10 must-read blogs for content strategists.
(Someone please tell me if there’s a more updated version.)
Just great to bookmark, so that I can have a springboard for learning.
3. Content repurposing advice from The Self-Employed.
“Producing and distributing enough content to keep audiences engaged with your brand is a marathon, not a sprint.
…turn a press release announcing a new product into a blog post addressing the problem your product attempts to solve and educating consumers on other solutions or points of consideration...” — Brandon Carter
4. A direct-to-the-point (almost to the point of being “dry”, but still quite useful) article on what content gets to go viral by the Moz blog.
Basically, it says: pieces or post that are emotionally-toned (proving you care), particularly ones that are funny (almost a requirment), or inspire anxiety, anger or awe; also those that prove practically useful or surprising.
They also found a correlation between shares and lengthy, immersive posts (that, hopefully, cover multiple angles of a topic) and the “credibility” or popularity of the post source.
