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How the UFC is using technology and partnerships to take over the world 

Sports are not like mobile apps — it takes years for people to acquire interest and habitually consume them. It’s a major barrier to entry that gives sports like football, basketball, and baseball, enormous stability. On the contrary, it makes the creation of the UFC one of the most fascinating case studies in the history of sports. How does a sport that didn’t exist two decades ago, now have a chance to be the world’s second most popular sport (behind soccer)?