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Yemi Fetch
Yemi Fetch

190 Followers

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Jun 16, 2020

5 TAKEAWAYS FROM SMW LETTERING CLASS

Social Media Week Lagos may have come and gone, but the excitement still lingers among attendees. The privilege to learn, connect and take loads of selfies with like minds in a free and relaxing atmosphere makes it a unique experience; one that I’m not willing to trade anytime soon. It…

4 min read

5 TAKEAWAYS FROM SMW LETTERING CLASS
5 TAKEAWAYS FROM SMW LETTERING CLASS

4 min read


Jan 19, 2020

HOW SIDE PROJECTS SAVED MY LIFE

AND RECONNECTED ME WITH MY FIRST LOVE. — I was once overwhelmed with work that I thought the only right thing to do was take up a bed space at a local hospital. And I did. Well, maybe not me. Perhaps the symptoms grasped and forcefully dragged me to Ward 8. Truth is, I couldn’t have walked into…

Personal Story

6 min read

HOW SIDE PROJECTS SAVED MY LIFE
HOW SIDE PROJECTS SAVED MY LIFE
Personal Story

6 min read


Jul 28, 2018

Why I Chose the Underrated World of Words

Many have asked how I profit from being a typographer, and I’m always eager to tell them I do it for a loss. I lost my voice as a child. I could hardly string words together due to a severe speech impediment. …

Storytelling

3 min read

Why I Chose the Underrated World of Words
Why I Chose the Underrated World of Words
Storytelling

3 min read


Jul 22, 2018

How An Artwork Started A Bank War

It’s been a fierce and funny battle this weekend as some Nigerian banks took time off financial papers to trade insults and exchange banters over a tweet that spilled the beans. Sterling Bank, popularly known as one-customer bank, created a buzz with an artwork closely accompanied by a savagery tweet…

Banking

5 min read

How An Artwork Started A Bank War
How An Artwork Started A Bank War
Banking

5 min read


Jul 19, 2018

Why Nigeria Air took off badly (Design Perspective)

While growing up, we used to have a neighbour who worked for Nigeria Airways. I had no idea what her job entailed at the time, but I remember spending countless hours in her apartment browsing through beautiful souvenirs and merchandise she brought from work. Everything was custom made, even the…

Design

5 min read

Why Nigeria Air took off badly (Design Perspective)
Why Nigeria Air took off badly (Design Perspective)
Design

5 min read


Apr 3, 2018

About Perfection and its Illusions

It’s an illusion. Perfectionist designers are desperate designers. They are often miserable. I know because I was a perfectionist myself. I still am but with better control. Many designers spend endless hours adding finishing touches, yet, an art is never finished. You just have to know when to stop. Of…

Design

2 min read

About Perfection and its Illusions
About Perfection and its Illusions
Design

2 min read


Mar 28, 2018

Use these tricks and become a logo expert

I’m aware there’s a Logo March going on, and I must confess, I’ve seen loads of awesome logos that blew my mind. Identity designers in Nigeria are really raising the bar. Kudos guys! — However, there are few of us still struggling to get it right. Thankfully, you were not deterred to throw in the towel. You are going all the way to complete the March. That’s commendable. Now I’m moved to share my tips and tricks with designers who desire to become identity…

Design Thinking

5 min read

Use these tricks and become a logo expert
Use these tricks and become a logo expert
Design Thinking

5 min read


Mar 20, 2018

Never Forget the Things You Loved as a Kid

Look back. Take a closer look. You are likely to find happiness there. Revisit the past. Yes, sometimes it’s hard but go find out why you had to abandon the so called childish behaviour to chase something ‘extraordinary’, according to the society. I loved to write as a kid. I…

Writing

4 min read

Never Forget the Things You Loved as a Kid
Never Forget the Things You Loved as a Kid
Writing

4 min read


Mar 12, 2018

How I Handle Critics and Criticisms

It’s a bitter pill. But the people who usually administer this drug are not necessarily doctors, a lot of them are impatient patients. So, I learned early in my career to filter out. I can’t afford to waste precious man-hours responding to irresponsible critics. Besides, many of the so called…

Design

3 min read

How I Handle Critics and Criticisms
How I Handle Critics and Criticisms
Design

3 min read


Feb 26, 2018

Your Design Contract is a Life Sentence. No Parole.

Pardon me, I don’t mean to scare you. But trust me, no client wants to work strictly by your terms and conditions, especially as a designer. Clients want to be part of your decision. They want to be carried along. It’s not all about you. Think about it, they own…

Design

4 min read

Your Design Contract is a Life Sentence. No Parole.
Your Design Contract is a Life Sentence. No Parole.
Design

4 min read

Yemi Fetch

Yemi Fetch

190 Followers

Lettering Artist & Creative Designer

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