Yereem ChunBlair Candy: Product Expansion StrategyAn analysis of Blair Candy and its relevant market segments, followed by an expansion strategy for its new productNov 12, 2019Nov 12, 2019
Yereem ChunSchuler Books: Creating a Niche for Independent BookstoresAn analysis of Schuler Books’ market environment as an independent bookstore in MichiganNov 12, 2019Nov 12, 2019
Yereem Chun100 Years of Guinness Advertising: A Textual AnalysisThe best of Guinness advertisements, analyzed through the lens of Halliday’s framework of functional linguisticsNov 12, 2019Nov 12, 2019
Yereem ChunWhat’s in My Meal?An interface critique of Brown Dining’s Menu website.Sep 19, 20191Sep 19, 20191
Yereem ChunMSR Ethical Analysis: Snapchat & other Extreme ExamplesEthical analysis of Snapchat and other AI-based softwares using Microsoft Research’s ethical guidelines for human-AI interactionsSep 18, 20192Sep 18, 20192
Yereem ChunEveryday UI: Hong Kong’s Bus AppIssues and possible remedies to NWFB’s real-time bus appSep 18, 2019Sep 18, 2019