Yesenia A. Figueroa Pérez – Medium

Yesenia A. Figueroa Pérez

Yesenia A. Figueroa Pérez

Influencer Marketing: Addison Rae’s campaign for Pandora ME

Pandora is a Danish jewellery manufacturer and retailer founded in 1982 by Per Enevoldsen. The company is very well known for rings…

Oct 25, 2021

Influencer Marketing: Addison Rae’s campaign for Pandora ME

Oct 25, 2021

Yesenia A. Figueroa Pérez

Email Marketing: A study of the emails that I received in one day

Email marketing has been essential to business for a few years now. It is a diverse way of communication for personal, academic and…

Oct 18, 2021

Email Marketing: A study of the emails that I received in one day

Oct 18, 2021

Yesenia A. Figueroa Pérez

Me Salvé’s Instagram Post: Is the company attracting customers the right way?

Me Salvé is a department store focused on fashion, home and beauty products. Their social networks are mainly Facebook (310k likes) and…

Oct 4, 2021

Me Salvé’s Instagram Post: Is the company attracting customers the right way?

Oct 4, 2021

Yesenia A. Figueroa Pérez

The opposite twins of YouTube: Analyzing Niki and Gabi’s channel

Nicola and Gabriella DeMartino are twin sisters who create content on the YouTube platform. They have a channel called “Niki and Gabi” with…

Sep 24, 2021

The opposite twins of YouTube: Analyzing Niki and Gabi’s channel

Sep 24, 2021

Yesenia A. Figueroa Pérez

T-Mobile’s own championship at The Super Bowl 2021

The Super Bowl is a big event where football fans get to watch the annual championship game of the National Football League. However, many…

Sep 10, 2021

T-Mobile’s own championship at The Super Bowl 2021

Sep 10, 2021

Yesenia A. Figueroa Pérez

Online Shopping is here to stay: How the lockdown led me to buy clothes online

Online shopping has been around for quite some time now. Nevertheless, we can all agree that it experienced a higher demand during the…

Aug 26, 2021

Aug 26, 2021

Yesenia A. Figueroa Pérez

Yesenia A. Figueroa Pérez

At 23 years-old, I hold a Bachelor’s in Industrial Engineering. I am now pursuing a Master’s in Digital Marketing to combine both fields wherever I go.

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