yform.studio is a strategy + design firm using design to bring clarity to complex problems, frame new opportunities and build meaningful and impactful products. — After having spent close to 18 years working along with design agencies, consulting and product companies, I decided to take the entrepreneur route and start on my own. This decision was many years in making and in hindsight something I should have taken a long time ago. This is the…

The challenge of being homelessness and our responsibility towards a problem that should not exist. — “ On a single night in 2018, roughly 553,000 people were experiencing homelessness in the United States. About two-thirds (65%) were staying in sheltered locations — emergency shelters or transitional housing programs — and about one-third (35%) were in unsheltered locations such as on the street, in abandoned buildings, or in other places not suitable for human habitation.”

As a designer, advising startups in complex domains such as healthcare, wellbeing and social-good, has brought me face to face with many challenging questions. Questions on design thinking, user research, product design, building organizations etc., but none have intrigued me more than about how to build a brand for startup? — Firstly let us try and understand if there is a difference between a product and a brand. If there are any boundaries and overlaps and how each of this helps an organization to solve problems and grow their business.

A case for design interventions in 1.5 trillion dollar student loan debt crisis in America. The plethora of problems and how design can shift this conversation? — “ Everyone has the right to education. Education shall be free, at least in the elementary and fundamental stages. Elementary education shall be compulsory. Technical and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit. …

What is architecture of well-being and how to use design thinking for a better now and better tomorrow. — In February of 2019, I was fortunate enough to present my thoughts on designing for well-being at the Paris Design Summit. The summit was a gathering of individuals and organizations looking at newer models of how to address the issues around sustainability and built environment. This narrative (as a continuity of my thoughts at the conference) is about the need of well-being, its definition and how design thinking can help us create a better tomorrow.