As human beings, we respond to emotions and we connect with others through shared feelings, empathy, excitement and even bitterness. And this all can happen through storytelling, and videos are made to tell stories. How can you take the most advantage of this in video form?

Nowadays it’s easier to connect with people through images. Thanks to the rise of social media, the text has been little by little going to the background to leave the primary spot of attention to images, videos: we need to enter to audiences through their eyes. …

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As it is well known, a picture is worth a thousand words. And creative videos are much more than just images and music: it’s a piece of content capable of impacting, fill with thrill, add value and most importantly, connect with your audience.

If you have a brand or a company, you might be wondering if videos are the right tactic to include in your marketing strategy. Before moving any forward, let’s take a look at the numbers:

  • 81% of business use videos a marketing tool ()
  • 6 out of 10 people would rather watch online videos than television.
  • 78% of people watch online videos every week, and 55% view online videos every…

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We all know that offering an excellent service nowadays it’s not enough: customers are paying for service, product and experience. And with a fast-growing competitive market, their expectations are high.

Have you ever been to a, let’s say, a restaurant. …


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