A Brand with Me

I want to introduce a brand is a Chinese beauty brand, which name is Choiskycn. Because of I’m a female, I more know about this area’s brand, but it is not enough to be a reason that is I want to introduce this brand. I love this brand is not only because of it owns excellent products, but also I was attracted by it quick and success marketing method. I will introduce them by flowing.

The first time I got Choiskycn from my friend. A close girl friend asked me “ Do you know Choiskycn mask, it’s really amazing” I said “ I know, I saw many weibo recommend this mask, but I’m not trust it, because it’s not a famous brand. I’m afraid that product not safe to use.” But my friend gave me a box of mask. she thought it is really good and resultful. So I began to use Choiskycn mask after my friend recommendation.

When I used the first piece of mask, I was shocked. It is really improved my skin condition. Due to the effect is so obvious I worried about that this product was added some damage materials. So I began to search for more detailed information about Choiskycn’s products on the Internet. I was amazed to find that it not only a Chinese brand, also has many patent technologies and was developed by using the theory of Chinese medicine.

Since then I become its loyal customer. I also began to pay attention to this brand.It raises my strong interest in its marketing mode. In fact, I found that it is very typical and successful case of using new media marketing and word of mouth marketing. This beauty brand is no entity shop. The network and regional agents finish selling. When I first went to its online store to buy product, I was vey surprised that its amazing sales number. At the same time, many people on weibo had recommended it. This phenomenon was vey special in two years ago on weibo. Actually, their marketing model is very successful of using the new media

First of all, they have targeted to select celebrities or models, because these people’s fans is their target customers. And then they not just let them to do advertising, but let them as a user to talk about the use experience and share feelings on their social platform. This is very successful attract target customers attention. These followers of celebrities or models became the first customers.

After that it will also develop their user communicate at offline. So some users gradually turned into their regional agents. They may only recommended this product to family and friends at first. While through word of mouth, some of them become professional promotion of the product. So they success and quick get a large number of customers in this way. Think about it, I am also become its loyal customers through that way.