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When we hear the words “constraints” or “limitations”, innovation is not exactly the first thing that comes to our mind. Many of us believe that an optimal hotbed for innovation should be absent of constraints, no matter if they are regulatory, physical, financial or resource related.

Counter-intuitively, constraints can be the innovator’s most loyal friends, and contribute to the innovation process which is often essential to the creation of a competitive advantage.

Constraints do not have to be external to the company or team that are engaged in the creation of the new innovation, but can actually be imposed intentionally…

Yiftach Lewinsky

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