Okay, finally commenting here after about a dozen people have shared this with me.
Gayle Laakmann McDowell

Actually, the way I perceive it is not a criticism of how tech companies hire using classic coding interviews, but rather a criticism of non-tech companies with non-technical recruiters blindly following “best practice” with no real understanding of said practices. Hence all the “reading off the sheet” references.

That said, I have this perspective because I’ve been through both types of technical interviews, ie ones conducted by other technical staff and ones conducted by non-tech/HR. You definitely have a point in the context that a lot of people will read this as a blanket-criticism of technical interviews.

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