It also helps you run design critiques productively

As an aspiring designer, you understand that receiving design feedback is crucial to improving your design and craft. So you run design critiques. You ruminate on the process of a productive design critique. You keep iterating your process. Finally, you feel you can always get 80% of what you need in your design critiques. And you start to wonder: is that left 20% just a matter of luck?

A thoughtful process doesn’t necessarily ensure you the best yield, especially when it comes to communication and collaboration. An intentional process protects your baseline, while how far the ball could go depends on the players. Design critiques are all about humans. Humans are messy: your crew may misunderstand your process; maybe they understand, but someone always brings in unexpected baggage; you may even encounter stakeholders act aloof during the process. …


A designer’s guide to looking beyond style

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The original 1981 Memphis Collective crew

Milano, a night in December 1980, Ettore Sottsass, one of the most admired designers from twenty century, gathered a group of designers and architects to explore a new design language.

With Bob Dylan’s song, Stuck inside of Mobile with the Memphis blues again, looping as the background music, this meeting kicked off the most remarkable design movement in the 80s. Sottsass explained it as “a new international style”. This group produced furniture, fabric patterns, and other designed objects through the following several years. Those designs were bold, colorful, and whimsy, differentiating themselves from modern design’s rigidity and austerity.

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A room filled with Memphis designs

That was a brief story about the Memphis group. Here is a picture of their iconic designs. Those contrast colors, geometric shapes, funky patterns… Wait, don’t they look familiar even you have no idea what Memphis Design is? …


A practical framework that helps you create UX animation in a structural way

Animation is magical. When I was a four-year old, I visited the cinema for the first time. The film was The Lion King. I clearly remember marveling at the sight of moving drawings. That summer, I spent most of my time trying to make flip books and got quite frustrated with the outcome.

Twenty years later, that magical feeling still strikes me every now and then. It doesn’t just come from the traditional animation practice. More and more, I find myself enjoying animated moments in digital experiences. …


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Design principles for building mobile commerce ad formats that make a connection .

Our mobile devices are with us everywhere we go. We expect to access free content in the moment and on the go. Although being a major part of our content experience, mobile ads rarely make a connection with us. In fact, most of them make us quite annoyed. A lot of times, our eyes are calculating constantly to predict the next coming ad placement — so we can precisely skip that ad without splitting any precious attention.

Why do we get annoyed? Why is our first reaction to mobile ads fight or flight? Is it because they take too much space on our screen or take too much time to finish? Possibly. Is it because the technology involved in delivering those ads is still immature? Could be. Are those reasons the ultimate answers? …

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yiming

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