yinchunginComms PlanningData is Changing Basketball as Much as it is AdvertisingShooting corner 3's, getting lay ups, dunks, and being sent to the charity stripe are the hallmarks of a modern, efficient basketball…3 min read·Mar 21, 2017----
yinchunginComms PlanningWhat Bots Tell Us About Emotion in the Future of Marketing“We tend to overestimate the effect of technology in the short run and underestimate the effect in the long run”2 min read·Feb 9, 2017----
yinchunginComms PlanningHow A Video’s Pace Affects Its View Through RateMost marketers recognize that mobile optimized video is different from the traditional :30 spot.2 min read·Nov 24, 2016----
yinchunginComms PlanningWhy Faces are the Cornerstone of Mobile ContentWhat was the last thing you touched before going to bed last night? Or the first thing you reached for this morning?2 min read·Oct 4, 2016----
yinchunginComms PlanningWhy Dividing A Production Budget Should Be Like Betting on HorsesEver been asked or asked yourself “how should a modern marketer divide a production budget?”2 min read·Aug 30, 2016----
yinchungWhy Caster Semenya must continue to run amongst elite womenSport isn’t fair.3 min read·Aug 21, 2016----
yinchunginComms PlanningThe Insanity Of Traditional Creative Testing And How To Change Our Ways“Insanity isn’t doing the same thing over and over, and expecting a different result. Insanity is knowing it’s the wrong thing to do, but…3 min read·Aug 3, 2016--1--1
yinchunginComms PlanningWhat Beyoncé Can Teach Modern Marketers20 Grammys, the most nominated female in Grammy history, a net worth of $265M, and the only artist to debut their first six albums at #1…2 min read·Jun 22, 2016----
yinchunginComms PlanningWhat Modern Dating Can Teach Modern MarketersSarah Willersdorf, now CMO of Diane Von Furstenburg, recently argued that brands can learn much from the successes of dating apps.2 min read·Jun 9, 2016----