arlier stages, is more about marketing and design than it …kets. Today, company growth is driven by their users more than it is pushed by their corporate lab. Entrepreneurship, at least at the earlier stages, is more about marketing and design than it is about technology itself.
n alliance with early users, to reach product-market fit as fast as possib…reation, as we have just entered its deployment phase (as detailed in the Carlota Perez framework.) During that deployment phase, our priority should not be R&D. Instead it should be seizing the opportunities provided by past R&D. Like during the Gold Rush, the key in the digital economy is not to invent a better way to dig gold, but rather to secure the best spots on the market. In the digital economy, this means a simple thing: to seal an alliance with early users, to reach product-market fit as fast as possible, to raise enough capital, and then to grow from there.