As we’ve matured as a company, one core value that continues to stand out to us is for us to constantly inspire and be inspired. We believe in our responsibility to groom and grow the next generation of new graduates in Singapore to be the best software engineers and continue making an impact to the tech ecosystem. We also believe that the infusion of new blood into TradeGecko will allow us to be inspired by new ideas that we may not have thought of before.
We have a three part interview process that can be completed in less than two…
Recently, we rolled out a new Net Promoter Score (NPS) program at TradeGecko with our partner, Advocate.ly. We wanted to know who in our customer base loved us, hated us, or were just lukewarm about us.
As the reviews rolled in, we rallied around what to do with our detractors, passives, and promoters. It was clear that we need to jump in and ensure that our detractors have their feedback heard right away. However, what wasn’t clear was what we should do with our promoters.
If you’re running an NPS survey, it’s easy enough to leave your promoters alone —…
Ever since the Agile Manifesto was first published in 2001, Agile Practitioners have been applying its concepts to software development. With various frameworks and methodologies that have showed up, the practice has really morphed and matured over time.
However, the notion of Agile Marketing is still a relatively new concept. It’s something that we’re trying for the first time at TradeGecko. We believe that focusing on hypothesis-driven methodologies in rapid iteration will lead us to our conversion and customer-acquisition goals. That applies to every paid ad, blog post, and landing page that we put together.