Yixin LeeThe Amazing Thailand Grand Sale 2020 successfully contributes to domestic tourism spend through…Tourism Authority of Thailand, Mastercard and UTU managed to increase domestic tourism spend by 40% through promotions and rewards.Oct 7, 2020Oct 7, 2020
Yixin LeeMAKE IT BETTER: MISINFORMATION IN THE MEDIAI first published this on Better.sg. https://better.sg/blog/2020/09/08/make-it-better-misinformation-in-the-media/Sep 19, 2020Sep 19, 2020
Yixin LeeBeing contrarian is the same as being a time travelerThis was inspired by The Knowledge Project’s recent podcast: https://fs.blog/knowledge-project/mike-maples/. The idea is that when you…Mar 22, 2020Mar 22, 2020
Yixin LeeBolstering consumer spend at scale with a seamless rewards platformA public private sector partnership boosting spend across thousands of merchants in Thailand.Mar 3, 2020Mar 3, 2020
Yixin LeeBreaking the long standing rules of Tax-Free ShoppingUTU transforms the business model of tax-free shopping from “Refund my VAT, I pay you a fee” to “Spend your VAT with me, I reward you”Nov 7, 2019Nov 7, 2019
Yixin LeeinStrategy in AsiaWhy LINE hasn’t dominated won as a superapp in ThailandLINE is playing a different game, mostly in media. It knew that logistics and payments are crowded spaces, and it’s risk appetite is low…Oct 18, 2019Oct 18, 2019
Yixin LeeinStrategy in AsiaWhy we are not seeing a retail apocalypse in Thailand?E-commerce has a lower impact on traditional retailers in SEA compared to their US counterpartsOct 18, 2019Oct 18, 2019