Yamin LininMarketing in the Age of Digital“Let Them Eat Cereal”: Kellogg’s Cereal ControversyWhat did you have for breakfast today? Cereal with milk, maybe? Back in college, I practically lived on Kellogg’s cereal for breakfast —…4d ago4d ago
Yamin LininMarketing in the Age of DigitalFrom Inbox to Action: The Power of Nike’s Email MarketingI have a delightful morning ritual: checking my email as soon as I wake up. It’s my way of staying in the loop with any important updates…Oct 27Oct 27
Yamin LininMarketing in the Age of DigitalGet Running With Saucony: Experience Life with Your Feet, Not Your FeedLast week, I explored how social media can negatively affect mental health. This week, I came across an intriguing marketing campaign from…Oct 20Oct 20
Yamin LininMarketing in the Age of DigitalBeyond the Filter: Maybelline’s Mission to Tackle Social Media AnxietySocial media is where we go to connect, share, and escape — but what happens when it becomes a source of anxiety instead?Oct 14Oct 14
Yamin LininMarketing in the Age of DigitalSearch the Way You See It: Google’s New Video SearchBefore recent years, Google was my go-to for online searches. However, with AI advancements, tools like ChatGPT and Siri have started…Oct 7Oct 7
Yamin LininMarketing in the Age of DigitalHow Room & Board Turns Their Website into a Virtual ShowroomHow does moving to a new place sound? Exciting, or just exhausting? For me, it’s a mix of both! My last move, 3–4 years ago, came with…Sep 28Sep 28
Yamin LininMarketing in the Age of DigitalWhen Marketing Crosses the Line: The FLORTTE Lipstick ControversyAs a frequent buyer of emerging Chinese makeup brands, supporting them always felt like the right thing to do. So two weeks ago, while…Sep 221Sep 221
Yamin LininMarketing in the Age of DigitalStepping into the World of Marketing BlogsI never saw myself as a writer. The art of crafting words fascinates me, but mastering it was never a goal in my life. My first experience…Sep 151Sep 151
