Although this series of posts are just about the surface of the whole area, I hope I explained something. If you are interested in this area, there are more good materials to learn like MS&E 239: Introduction to Computational Advertising by Stanford.

As for me, I think digital advertising is a good thing. If it is used correctly, it will provide something really suit you. Since it’s profitable, it makes company like google, facebook, baidu be able to do other cool things which will make our lives better and these cool things brings better technology which improve the AD targeting strategy in return. They complement each other perfectly.

This industry will bloom for quite a while and more and more company will join this game. Since it is inevitable, why not dig into it and learn how it works.

It is fun.

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