Sep 1, 2018 · 1 min read
I think you are missing the point. Booking.com has terrible and overloaded UI on purpose. They use every dirty trick in the book to make a profit. They are borderline legal and have a team of lawyers, which advise them there is the border.
Their dirty tricks:
- Showing that it is last room/hotel, when it is not true.
- Showing that city is overbooked for your dates, when it is not true.
- Showing different info/prices depending on your OS/Browser/Laptop.
- Jungling with numbers everywhere.
- Being confusing and mistaken on purpose, so you’ll commit now and wouldn’t bother cancel late.
And so on.
I am pretty sure they mastered applied consumer psychology to insane level and booking.com is exactly the version of a website which generates the most profit. They do not care about user experience and user satisfaction unless it affects profits directly.
