Igor Yalovoy 🧙
Sep 1, 2018 · 1 min read

I think you are missing the point. Booking.com has terrible and overloaded UI on purpose. They use every dirty trick in the book to make a profit. They are borderline legal and have a team of lawyers, which advise them there is the border.

Their dirty tricks:

  • Showing that it is last room/hotel, when it is not true.
  • Showing that city is overbooked for your dates, when it is not true.
  • Showing different info/prices depending on your OS/Browser/Laptop.
  • Jungling with numbers everywhere.
  • Being confusing and mistaken on purpose, so you’ll commit now and wouldn’t bother cancel late.

And so on.

I am pretty sure they mastered applied consumer psychology to insane level and booking.com is exactly the version of a website which generates the most profit. They do not care about user experience and user satisfaction unless it affects profits directly.

    Igor Yalovoy 🧙

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    Full Stack Blockchain Developer at Zeppelin | ylv.io