Rowe+Co
Rowe+Co
Feb 25, 2017 · 1 min read

Kudos for going after IP theft and making it public. I hope you bury them.

But I do wonder about your business model… the self-driving car appears to be a tough sell. As a marketer I see so many barriers to entry. As a car lover, I see even more. I was asked what it would take to get me into a self-driven car on a Google survey. My answer was similar to most that I heard — to give up the wheel, at least $10k off on a $30k vehicle and of course free auto insurance. The second point is not even negotiable. That’s a pretty tough condition on which to earn a profit.

    Rowe+Co

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    Rowe+Co

    Counter-intuitive tactics for building brands.

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