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Let’s face it — doing sales / business development for an online company is hard. Getting the first response from your lead is often harder than closing the actual sale. With today’s countless means of communication — each and every one of us is getting bombarded with emails, messages, texts, pings, etc. Moreover if you are shooting in the dark (cold calling), hitting the right person and actually getting a response might feel like it was more luck than skill.

How to Stand Out

After testing 1000’s of different “reach out” emails I have come to 3 conclusions that may or may not surprise…


Yoav Shalev


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