Brilliant words, Nick. OK if I share them with our prospective clients? Our custom publishing company, Story Farm, creates beautiful books for some of the top chefs/restaurants in North America. Your experience is exactly why more and more folks are (wisely) turning to self publishing. And that whole idea of buying back 5,000 books from the publisher at a 50 percent discount — typically you could publish 5,000 books yourself and own them outright for about the same price. Again, thanks.