Urine is not sustainable, apparently.

Yogev Kimor
Apr 1, 2022

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Shocking news for campers and side-roads stoppers alike:
In contrast to the common belief, Human urine is not sustainable.

Credit: Busch, Published on adage.com

A recent Busch light brew commercial indicates that it’s not good for the environment and, as an environmental activist, sells a “pee in Busch funnel kit.”

Since it’s April fools day, this might be a well-made prank — it touches on both a burning issue of environmental impact and the most common thing beer drinkers do.
So there’s good marketing right there :)

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Yogev Kimor
Yogev Kimor

Written by Yogev Kimor

VP of Marketing @ Findings.co, Marketing & Branding specialist, Social entrepreneur, Crypto enthusiast, Writer on The Marketers’ Handbook newsletter