[iOS App release]App審查拒絕-Guideline 4.3

Yolanda H.
10 min readMay 22, 2022

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續前篇:瑪雅印記APP成功上架

此款App從第一次提交到再三被拒重送直到成功上架,其實共經歷了38天!

首次提交審查是2022/3/23,很快在隔天凌晨4點就得到回覆訊息
(應該是審查人員工作時間)

結果審查拒絕並附上2項原因及建議與截圖:


Guideline 1.3 - Safety - Kids Category
You have selected the Kids category for your app, but your app does not appear to be designed specifically for kids aged 11 and under. Specifically, we noticed that your app is a fortune telling app.Next Steps To resolve this issue, please resubmit your app without the Kids category designation.Guideline 4.3 - Design - SpamYour app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store.While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. Next StepsWe encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.Please see attached screenshot for details.

1.3的問題好解決,此app確實是命理相關,也不必要提供兒童使用,所以只要提交審查時,修改成不要指定兒童類別就可以了。

但4.3卻是一個麻煩的問題!被歸類為4.3表示被蘋果視為重複的多餘的存在。4.3的原始內容為:

4.3 Spam
Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.

網路上查詢了許多4.3的解決應對方法,看起來處理是很棘手,而許多是真的有重複內容的app這種問題,所以有許多他人纏鬥經驗的分享:

而我的app確實算是4.3中提到的fortune telling,但是我當初會做這款app,就是因為在App Store上找不到這樣的內容(而網路分享者有寫比起回覆解說自己app的獨特,直接對app做些小修改重送會比較容易通過。)

而依據審查人附上的截圖,我認為我被拒原因可能是“部分畫面真的過於陽春”,未符合high-quality,所以決定修改截圖部分視覺畫面,作為我主要的app修改項目。(原本只有根據結果,程式設定不同文字顏色與底色,後來有全部加圓弧外框跟重新定色)

左為第一版被拒截圖,右為修改後畫面

第1次重送後,1.3的狀況解決了,4.3的問題仍不被認為已解決,並又附上問題截圖(同上13波符軌跡畫面)。

如此,表示蘋果不認為修改畫面設計有解決此問題,所以我便朝著incorporate different content and features的方向進行app修改,於是我新增了未來改版才想放上去的”合盤功能“,不過我做的是『當日運勢合盤』!
這算是運用瑪雅曆特殊的合盤方式,試行的一種較新穎的想法(我個人還沒有看過其他人有這樣解)。

第2次重送結果:依然因為4.3被拒,附上的截圖其1為原本的解說畫面,另1為新的合盤畫面。我對這樣的結果,其實很困惑,因為我新增的是一個全新的功能,在新增之前也再次查詢過App Store上的相關App,不應該是有重複內容的問題。(而且App Store上明明相同功能的App也超級多,還是有很多新的!)

研究了其他人的做法,決定第3次重送,試著解說我的app獨特性,參考文:

1.

2.

https://read01.com/zh-tw/0ezaG8D.html#.Yoo_3PNBxQJ

可惜還是被拒,就試著用申訴方式,然而,申訴依然不被接受:

Hello,

Thank you for your patience as we considered your appeal.

The App Review Board determined that the original rejection feedback was valid. Your app does not comply with:

4.3 - Design

We continue to find your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store.

It would be appropriate to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

We appreciate your efforts to resolve this issue and look forward to reviewing your revised submission.

Best regards,
Leo
App Review Board

這樣似乎表示,新功能因為依然是算命命理功能,所以不被接受?!於是我決定要撤除當日運勢合盤,並開始思考要增加怎樣的非命理新功能?

後來,我想到之前作業練習的拍立得app,是獲得較多人興趣的項目,所以我結合這款設計,構思了『瑪雅祝福小卡』!規劃在每日瑪雅跟指定瑪雅盤都可以製作專屬卡片內容,這是既結合了瑪雅曆內容,又不屬於命理功能,而是屬於圖像、生活風格的新功能。第4次版本就送出了這項新功能。

這次重送後被拒,截圖跟上次有不同情況,這次截圖沒有提到新功能的畫面,只是再次附上第一個tab的今日瑪雅解說。

所以我最後考慮第一個畫面不要直接呈現瑪雅解說,而是修改頁面位置,將當日瑪雅小卡的內容移到最開頭(因為當日小卡也會直接計算呈現當日瑪雅KIN),如此一來,在三個tab的第一個畫面都不會直接呈現命理結果解說,我試著把app定位避免成為算命app;並且原本app提交是設定全部的地區,在此次提交時,參考其他人說法,重新設定地區,考量華人比較多的地區,由原先的175個地區變為29個地區。

這次重送後,驚喜的終於通過審核了!!(而且原本需取消兒童類別設為17+,也自動變回兒童可用的4+ )

所以,這就是瑪雅祝福小卡的由來 🥲

紀念一下第一次跟App審查來往的經過:

再附上"iOS应用审核被拒的原因及提交应用的注意事项"

瑪雅印記app已經更新過2次囉~(雖然好像還是有問題待排除😭)
有看到此篇,還沒下載過的,捧個場下載一下吧 😉 ipad 也可以下載
(如果有遇到問題歡迎告知我,我會盡力處理的!)

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Yolanda H.

悠琅妲之愛梯熙緹推敲推敲潑墨坊 { iOS App | website SEO | Python | Aroma | Zumba | Chinese Poems | Tabletop game }