Visualizing the Customer Journey with Python’s Sankey Diagram: A Plotly Example

Learn How to Create a Stunning Customer Journey Visualization with this Comprehensive Tutorial

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Sankey diagrams are an excellent tool for understanding customer behavior. By visualizing the connections between customers, products, and transactions, we can gain insights into the patterns and relationships that drive customer behavior. In this article, I will show you how to use a Sankey diagram to visualize customer behavior data across multiple dimensions that allow you to visualize the customer journey of your products using Python.

This article includes the following:

• Introduction to Sankey diagram
• Why Sankey diagram in customer journey analysis
• Examples of using the Sankey diagram to generate the customer journey diagram via Python Plotly

What is Sankey Diagram?

Sankey diagrams are a type of flow diagram in which the width of the arrows is proportional to the flow rate. It emphasizes most transfers or flows within a system to help locate the most important contributions. They often show conserved quantities within defined system boundaries. The things being connected are called…