Allison MunroThe business case for community engagement and audience-focused journalismThe days of a reporter writing, filing and forgetting the story are over. Journalists in today’s newsrooms are not only writing and filing…May 16, 2016May 16, 2016
Allison MunroA New Approach to Engagement: Top Priority for Digital Publishers #NoTrollsWhile most publishers are focused on harnessing the value of audience engagement, many publishers are wrestling with how best to manage…Apr 11, 2016Apr 11, 2016
Allison MunroWhy Attention Time Matters for Digital PublishersUp until recently, digital publishers relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is…Mar 30, 2016Mar 30, 2016
Allison MunroThe Business Case For Engagement: Converting Content Viewers into SubscribersConvert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “ladder of…Mar 21, 2016Mar 21, 2016