When I talk with friends and professional contacts (both from the corporate and startup worlds) about the reasons for joining or starting a company…vision and “the why” always surface to the top.
This made me realize that being transparent about the long term strategy/vision is critical in helping the world understand your company, creates an external scorecard for you (and others) to ensure the vision does not waver, helps with talent retention and recruitment, and inspires other companies and future founders to also be transparent.
Two examples come to mind: Jeff Bezos and Elon Musk.
Jeff Bezos is famous for his letter to shareholders and always attaching a copy of the original 1997 letter — illustrating that the approach remains the same. I recommend reading every letter to shareholders, they are public here. After reading each one, watch the short video below from Jeff Bezos on why it is always Day 1. Incredible vision.
Elon Musk, in 2006, broke-down his master plan for Tesla and it is exciting to see how the Model 2 (sports car) helped build the Model X (more affordable car) that is helping build the Model 3 (even more affordable car) while also providing energy options. I recommend reading the master plan here…just don’t tell anyone.