UX Case Study: Drogueria Del Sud

Product Redesign

Drogueria del Sud is the main distribution & logistics clinical supply chain in Argentina. They needed to update their transactional web site to create a better experience for their users since 98% of the transactions happens in that platform.

Overview

Pharmacies make thousands of products on their stores available for the public to buy, the arrival of those products at the hands of the final consumer is long and requires logistics strategies for their correct distribution in each point of the country. Everyday Droguería Del Sud receives more than 14,000 orders through its different platforms, reaching more than 8,000 pharmacies throughout the whole Argentina territory and ensuring that this logistics is effective. How? Offering both its experience in distribution solutions and a service to suppliers and pharmacies.

Opportunity

We saw an opportunity to provide the Pharmacies an special, more dedicate and effective way to buy the products in their needs so they can focus on what really matters, their costumers.

The task

👉 Create and mantain the design system.
👉 Create a simple, intuitive UI
👉 Optimize the search/buy experiencie.

My role

Started as the UX designer and growth to be the product designer in the 5 months project.

Constraints

When I joined the project, the company was focused on building a new version of the product. We all had this project prioritized so it was challenging to sell the idea of building a design system with it.

Deliverables

The full design system and a Hi Fidelity clickable prototype.

The first release of the product is set to launch globally in December 2019.

1. Emphatize

The Interviews

Owner Persona Card

We explore how the end users, business officers and the different Administrative areas in the company use the platform. We interview 10 people age 25–45, Male/Female.

2. Define

Findings

Products SKU’s, SKU’s search results, Order flow, Products returns flow, no stock of products, current account balance, notifications (new products, shipping tracking, approved orders). Prioritazing pain points:

3. Ideate

Ideation

We hoped to build a platform that was easy to use, secure, and fast because we wanted pharmacies to focus on their costumers instead of the stock.

Ordering the content in the platform adressing the pain points mentioned above.

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