Uber Will Win Music
Users, Users, Users
Uber has reached a sense of scale that is a massive. Millions of people use the platform in order to reach their travel destination each day. Each of these riders will remain in the car for minutes (at a minimum), often asking what is playing on the radio, or consuming some form of content to pass transit time.
- Every individual has a unique relationship with music.
- Music evokes emotions, passion, memories, and also inspires people.
- People typically listen to music while in transit to a destination.
- Providing a music experience in an Uber will create a unique and unparalleled experience that will further enhance the platforms value to each individual.
Going Further- Introducing The Uber Music Experience
Let’s take a look at what the Uber Music Experience could look like without the constraints of only using Spotify and instead designing for the end user in mind.
1. Get started by authenticating your streaming service
2. Select your listing preferences
3. Listen to your driver’s music and then switch to your own
4. Check out what is trending around you on Uber’s curated music.
5. Discover more about local artists
The Uber Music Experience explored above enhances the current platform and provides for an enjoyable and now entertaining (at each rider’s discretion) experience. It will also be set apart from other music providers due to it’s scale, potential user retention, and also geo-specific user data. This could result in a vertical integration that would provide for a fully immersive Uber experience and monetization (did I hear video coming soon?!).
What Does This Mean For The Music Industry?
Digital music distribution is experiencing some pushback and negative press from artists that fail to recognize the significance (yes, this is still the case sometimes) of digital music distribution and it’s artist revenue streams (or lack of). Uber also has an existing transaction from it’s transportation component, so this allows for the music experience to increase user enjoyment, usage, and also evangelism with rewarding artists with a higher revenue share as opposed to existing streaming providers that face unit economic constraints. In short, the Uber Music Experience could be a game changer for music distribution!
What are your thoughts on Uber and their potential entry into music and content? Let me know via Twitter!