5 Examples of Websites with Good Use of Typography
I’m inaugurating my first week here at RED Academy as a newbie design student, and so far I have been learning the ins and outs of one of the most important fundamentals of design: Typography. As I’m only grazing the surface into this vast world of leadings, serifs, and descenders, I can safely say a few things for certain: that kernings are not kernels, that the alt+ up/down/left/right keys in Photoshop have become my new best friends and that this game may or may not ignite a spirit of healthy competition among us design students.
Our assignment for this week was to find 5 websites that make use of good typography. Without further ado, here they are:
- Capsule Pharmacy

Capsule is a start-up based in New York, which aims to simplify the pharmacy experience. The typography used on their website is approachable and easy to read — clearly, it was evidence of empathy and careful consideration of its potential users, which may include a lot of older patients who would benefit from simple, large, and legible text.
2 . Brave People

Brave People is a branding agency from Tampa, Florida. What I liked about their website is their use of complementary font pairings , offering diversity while maintaining visual hierarchy.
3. Super16

Super16 is a film school hailing from Denmark. Their website is entirely written in Danish, which I’m afraid I don’t speak, however, I could still marvel at and appreciate their good use of typography on their website. Their approach was minimal yet dramatic with the use of large bold text spanning the screen — to leave you no other choice but to feel captivated and drawn to its presence.
4. Nurture Digital

Los Angeles’ Nurture Digital adds a playful splash of creativity in their typography. Not only do they showcase an aesthetic arrangement of text to focus the user’s attention on the click-throughs, but they complement this by actually transforming the letters into visual and interactive elements on their website.
5. THINX

Another New York native, THINX sells period panties and more (yep, period panties). Their website is the perfect example of less being more, and what you can achieve even with a simple typeface. Here, lots of white space surrounding the text is intentionally arranged to draw the user’s attention to the written content, which is presented with a legible, minimal, and modern typeface.
And that’s my 5! Now back to the kerning game.