(Not) a recipe for innovation

Ji Won Yoon, New Zealand.

Your Big Year
Mar 2 · 3 min read
Some of Ji Won’s work

My Passion in action — Baking

The key to baking a great cake is to find a recipe — and not stick to it.

Another one of her consequences

Successful innovation often presents to the world a fancy final product, but there is a lot more hidden in the background. Just like the cake that we’ve just presented to the table — people don’t know the hours of work that you’ve put into it — they’re more interested in eating it.

Advice for Peers

Your Big Year

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