Why Blondes Need a Purple Shampoo

Do blondes really have more fun? That may or may not be true but what is true is that blondes have to be a little more careful when it comes to their hair care choices. Going blonde often comes with a slight hint of yellow that will drive you just a little bit crazy, even though others probably won’t even notice.

Being a platinum blonde bombshell means you’ll need to do a little extra up keep to make sure your hair looks its best for as long as possible. If you have never heard of purple shampoo, get ready to meet your new best friend.

Purple shampoo has really taken off in the past few years and all the major hair care brands like Theorie are tweaking their shampoo formulations to include ulta- violet pigmentation to give blondes their best hair yet!

What is Purple Shampoo?

Besides being shampoo that is purple, I bet there is little else you know about the product — unless your hair has already had the pleasure of being introduced to the magical powers of the miracle elixir. Purple shampoo was created to rid blondes of the only thing they dread more than a dumb blonde joke: brassy, yellow hair.

For blondes suffering from the dreaded discoloration — there really is only one fix. Since purple and yellow are color wheel opposites, a deep purple shampoo will prevent warm yellow tones from showing through — extending the life of your color and keeping your hair the shade of blonde you intended it to be.

Universal Rule: The Darker the Better

Just like all trends, you can be assured that nearly every company that creates hair care products has come out with a purple shampoo — but that doesn’t not mean they are all the same. If you find yourself browsing the beauty section of your favorite store for a purple shampoo, there is one rule to keep in mind when making your selection: the darker the better.

Products that are not deep purple will not perform like you hope. Instead a Theorie shampoo like the Purple Sage Brightening shampoo — this exclusive formula boasts a deep purple, almost blue, pigment that will work wonders for your hair.

How to Use Purple Shampoo

Because purple shampoo is different than traditional Theorie shampoo formulations, it needs to be applied a bit differently as well. How often you should use a purple shampoo depends on how discolored your hair is. Start with once a week and then adjust from there based on how brassy or yellow your hair still is.

Apply the product generously, basically saturating the hair. Work the shampoo into a rich lather and allow it to sit if recommended in the product’s description. Rinse thoroughly in cold water and pair it with a purple shampoo for even greater color correction.

If you want to extend the life of your blonde hair, save money and brighten your color — the purple Theorie shampoo was made for you. Give it a try today!

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