From Clicks to Conversions: Rethinking Ad Rank and Landing PagesLet’s talk about impression share — a metric that can either steer your campaigns in the right direction or mislead the buyer. My…May 4May 4
AI is Changing Ad Buying — But Experts Still Run the ShowThe Wall Street Journal recently ran an article titled “AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not.” The gist? Tech…Mar 23Mar 23
Connect Add to Cart, Initiate Checkout, and More: A Guide for E-Commerce SuccessIntroductionMar 20Mar 20
How to Get Into Digital Marketing — The Real Hard TruthGetting into digital marketing and scaling yourself to make money is a journey that requires dedication, persistence, and strategic…Mar 11Mar 11
Google Ads: Scale Your Conversion Rate, Not Your AdsThe Power of Conversion Rates in Google AdsMar 11Mar 11
Lead Generation: Are You Scamming People?Full credit goes to this Reddit post on this topic. It was such great information. I had to pass it on.Feb 12Feb 12
Google AdPMAX’s Origin StoryPerformance Max (PMax): Revolutionizing Google Ads Through AINov 4, 2024Nov 4, 2024
Understanding Google Ads Bidding Strategies: Maximize Clicks vs. Maximize ConversionsIn digital advertising, selecting the appropriate bidding strategy is crucial for achieving your campaign objectives. Google Ads offers…Nov 2, 2024Nov 2, 2024
How Two Young PhD Students Built Google in a Garage and Changed the WorldIn the mid-1990s, two young PhD students, Larry Page and Sergey Brin, crossed paths at Stanford University. Larry was a visionary with a…Oct 29, 2024Oct 29, 2024
Boosting Real Estate PPC Conversions: High Conversion Lead NurturingThe Objective Debate: Lead Ads vs. No ObjectiveOct 27, 2024Oct 27, 2024