Youssef El-Gingihy
Sep 5, 2018 · 6 min read

HOW DID THE VICTORIA & ALBERT MUSEUM’S VOLKSWAGEN SPONSORED THE FUTURE STARTS HERE EXHIBITION GET IT SO WRONG?

So I went along recently to the London Victoria & Albert museum’s The Future Starts Here exhibition as a good citizen wishing to enrich myself culturally during the limited free time that our work-obsessed society provides us with. I had read the reviews and was looking forward to it.

I dutifully paid for my ticket and walked in to be confronted by a sign that the exhibition is supported by Volkswagen describing them as ‘A leading global provider of sustainable mobility’? Is this straight up trolling? Did I read that…

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Youssef El-Gingihy

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