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Andrew Reed from Sequoia: “Don’t benchmark too much against other companies.” I wrote more detailed thoughts on the topic here but the basic idea is that, by nature of startup…
…ke, I always ask them ‘Why?’ If the answer is not deep enough for me, I will ask them again, ‘Why?’ I’ll keep on probing with ‘Why’ & ‘Why not’ till they get to the real business problem that they are trying to solve.