Yo Yo CheninWriting Being行銷 5.0 心得摘要 — 行銷學之父科特勒最新著作作者在行銷 5.0 提出了5大要素(大數據、敏捷、預測、情境、增量),5項要素中作者認為大數據、敏捷行銷最為關鍵重要,以敏捷行銷最難執行,因為敏捷行銷需要有扁平化組織、跨領域合作、精實開發、快速試錯調整等能力Jun 29, 2021Jun 29, 2021
Yo Yo CheninWriting Being像有錢人學習用錢習慣「 有錢人的用錢習慣就是和你不一樣 」作者本身是位財務顧問,書裡作者將有錢人(資產1億日幣以上)分成4種類型:繼承家產、節省、投資型、薪資高,扣除掉繼承家產成為有錢人的模式無法學習這一類型,讀者能從書中學習透過另外3種成為有錢人所需要的能力特質Nov 29, 2020Nov 29, 2020
Yo Yo CheninWriting BeingThe Essential Retirement Guide — Book review — Writing BeingThis is a financial planning book focused on middle-income or upper-income workers. Low-income people, defined here as at the bottom of 30…Jan 27, 2020Jan 27, 2020
Yo Yo CheninWriting BeingDeep Living(book review of Digital Minimalism) — Writing BeingWill spend more time on social media make us live a meaningful life? If not, we should better off considering to use it seriously.Jul 22, 2019Jul 22, 2019
Yo Yo CheninWriting Being3 tips your business could implement to become more competitive — Writing BeingThe book author of “Competing On Analytics”, Tom Davenport, suggests readers apply data carefully and gain an advantage through it.Jun 27, 2019Jun 27, 2019
Yo Yo CheninWriting BeingSeeking solace in Birthright(book review of Birthright: 5 Secrets to Reclaim the Power of You) —…Marga Macias uses her past personal failures as a bless in disguise to encourage the readers to fight against the apathy. She…May 1, 2019May 1, 2019
Yo Yo CheninWriting Being“Practice Perfect: 42 Rules for Getting Better at Getting Better”(Book review)—Writing Beingas the title hinted, is a how-to method book. I really enjoyed it and highlighted many notes. However, it couldn’t be half-long. The book…Apr 18, 2019Apr 18, 2019
Yo Yo CheninWriting Being「創意思考玩具庫」中文版已絕版(原文書名叫Thinkertoys: A Handbook of Creative-Thinking Techniques)這本書是很好的創意思考工具書,很適合工作上需要用到大量創意思考的人使用。 此系列文專介紹「創意思考玩具庫」各章節所提到的手法摘要與實作應用Jun 18, 2018Jun 18, 2018
Yo Yo CheninWriting BeingBooknotes of Thinkertoys(Slice and Dice)List the various attributes of a problem and work on one attribute at a time.Feb 17, 2018Feb 17, 2018