Highlighted by Yorick Phoenix
From Pinkwashing: Or, How Not To Market to Women by Nicole Hallberg
Do you want to know how to sell things to women? Some people will charge you thousands for training seminars to teach you the trick. I’ll tell you for free: Go find a real, living, breathing female. Ask her what she cares about. And when she tells you, and she doesn’t give you the information that you expected to hear, don’t tell her that she’s wrong.