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“A user interface is like a joke; if you have to explain it, it’s not that good”An easy way of killing that onboarding wizard/walkthrough idea your stakeholders are asking for. Wa…
We’re trained to ask questions — but why don’t we question the validity and value of our obsession with solving problems that affect only us?
But we’ve since realized a problem with personas. They are inherently an amalgamation, an average of attributes that we imagine our average customer has. And there’s no such thing as the average customer.