
If someone cuts you off in traffic, avoid tooting your horn and brush it off like it’s nothing. The best way I can describe self-control is non- reactivity. It’s about not reacting to all the bad stuff that shows up every day. By practicing this habit, you avoid being a loser and take back control of the horsey’s reigns.
Real and deep understanding of the visual, psychological, and philosophical principles behind design, however, can’t be Googled — there is no alternative to learning them, inwardly digesting that new knowledge, and repeatedly applying design principles by working on projects.
… graphic work, for a design to be successful it still needs to respond to the needs of the audience. A good advertising campaign or poster needs to reach the customer in much the same way as a good device or app — by connecting with a need they have, and motivating them to take action.