Nick GrahamHow Should Advertisers Behave In The Year Of Mobile?6 actions advertisers should take now and in the future for effects which will have a larger and longer impact on their customers.Oct 28, 2019Oct 28, 2019
Nick GrahamThe Frequency DilemmaIn 1972, Herbert Krugman argued that three exposures were the magic number for people to act. Within his famous study, he declared that…Aug 7, 20191Aug 7, 20191
Nick GrahamWhat’s Next For FacebookI deleted Facebook and Instagram’s apps from my phone almost a year ago which is an odd thing for a digital strategist to do but given…Aug 7, 2019Aug 7, 2019
Nick GrahamWhat Did Netflix’s First Interactive Film Teach Us About The Medium — And Ourselves?Three days after Christmas and we’d played the annual game of Monopoly, eaten a mountain of food and drunk twice as much as we said we…Jan 14, 2019Jan 14, 2019
Nick GrahamRestoring Brand, Performance and Other Overused LabelsA look at how the wrong use of the vocabulary in our marketing arsenal, affects our understanding and expectations.Nov 4, 2018Nov 4, 2018
Nick GrahamWhy charities have great ideas that get stuckWhat made charities thrive in the past, is ultimately holding them back nowOct 29, 2018Oct 29, 2018
Nick GrahamCould the Gaming Industry’s Success With Micropayments be a Lesson To Us All?Once strictly the domain of teenage boys, video games have enjoyed a healthy resurgence in recent years. PlayStation and Xbox led the…Sep 7, 20182Sep 7, 20182
Nick GrahamA Date With RetailersHow ‘Date Night’ can help save high street retailersJul 16, 2018Jul 16, 2018
Nick GrahamVoice Assistants: The Good, The Bad and The UglyI’ve had my Google Home for less then six months and it’s been a (metaphorical) life-saver. Not only do I know when to pack an umbrella…Jun 26, 2018Jun 26, 2018
