Yanqi SheninMarketing in the Age of DigitalMastering the Digital Landscape: Strategies for Effective Online Branding and GrowthIn today’s fast-paced digital landscape, successful brands recognize the importance of understanding their audience intimately. By delving…Apr 14Apr 14
Yanqi SheninMarketing in the Age of DigitalUnlocking Brand Loyalty: Exploring NFT Marketing Strategies in the MetaverseAs more and more brands and platforms announce their entry into the “Metaverse”, launching NFT has become the first choice for brand…Apr 7Apr 7
Yanqi SheninMarketing in the Age of DigitalUnraveling the Florasis Crisis: Lessons Learned from Li Jiaqi’s ControversyLi Jiaqi overturned the goods live broadcastApr 1Apr 1
Yanqi SheninMarketing in the Age of DigitalFarmacy’s Personalized Marketing Strategy: Leveraging Text Messages for Customer EngagementDigital marketing continues to evolve today, and brands can get $42 in return for every $1 spent on email, making it a very effective…Mar 24Mar 24
Yanqi SheninMarketing in the Age of DigitalFarmacy Beauty’s Snapchat AR Lens: Transformative Marketing in the Digital Beauty LandscapeOn October 26, 2023, Farmacy Beauty ran the first-ever Snapchat AR lens to promote its best-selling Green Clean cleansing balm. It’s a…Mar 9Mar 9
Yanqi SheninMarketing in the Age of DigitalNostalgia Meets Innovation: Volkswagen’s American Love Story Ad Bridges Past and FutureIn this year’s Super Bowl ad, Volkswagen launched a nostalgic ad called “American Love Story” to commemorate Volkswagen’s 75th anniversary…Mar 3Mar 3
Yanqi SheninMarketing in the Age of DigitalAI Chatbots and the Evolution of Digital Search: A Threat to Traditional Engines?Recently, Gartner, a well-known American consulting firm, made a rather bold prediction: by 2026, the number of visits to traditional…Feb 25Feb 25
Yanqi SheninMarketing in the Age of DigitalCrafting a Captivating User Experience: A Deep Dive into Farmacy’s Skincare Website DesignUser experience design has become an integral part of the beauty industry, attracting and retaining customers. The website is a very…Feb 10Feb 10
Yanqi SheninMarketing in the Age of DigitalCalvin Klein’s Sensual Simplicity: A Bold Triumph with Jeremy Allen WhiteGlobal fashion brand Calvin Klein has launched the first chapter of its 2024 spring series of image advertising. This time the brand…Feb 4Feb 4
Yanqi SheninMarketing in the Age of DigitalFirst stop——bloggingHi, I started blogging! It’s surprising, isn’t it? I’m not usually a person who likes to share. I prefer reading other people’s stories…Jan 281Jan 281
