Why Social Media Marketing should be your best friend?

Yuli Sáenz Tavera
Sep 5, 2018 · 4 min read

As business, no matter how big you are or how much expertise you have. Social Media is becoming one of the most important aspects of digital marketing, which provide you incredible benefits that can help you reach millions of customers worldwide.

“Social Media Marketing as a best friend for all business” Just you need to work on it out!

Improved brand awareness:

It is your first steep to say everybody you exist!

Probably as soon as you launch your business, the first steep to get started is about creating social media profiles for your business and start to networking with others.

But it´s not only about to say; hey people, I’m here! It works by applying a social media strategy. A strategy will help you to know where do you want to go and which one could be the best way to take.

Cost-effective

The most common mistake for some business consist to think that Social Media Marketing is a free publicity or very expensive way. True is that marketing could bring you the most cost-effective way. Sing up is free for almost all social network platforms. But if you decide to use paid advertising. Always the best option is start small to see what you should expect. Before to start with a big budget you should already invested little money and time to test how your costumer react and how significantly your conversion rates will be.

Make conversations: Engage with your customers

Social media is the best way for engaging and interacting customers online. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

Improved brand loyalty: Make it easier!

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just to show your product and try to sell it, it´s also lending a platform for promotional campaigns to bring more facilities where customers can directly communicate with your business.

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Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerised message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence.

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better your SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers.

The earlier you start, the faster you see the growth in your business.

Inspired by Digital Doughnut — Sharom Nelson

Great article!!!

Written by

Another Entrepreneur of Social Media Marketing; a witty, lively and quirky girl, but easy to love! Social Media Strategist and content generator.

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