Slack’s $2.8 Billion Dollar Secret Sauce
Andrew Wilkinson
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I am curious about your thoughts on Clippy, the original desktop fun-loving robot that would pop up with clever suggestions when you did mundane things like start typing in a new document. Its reception was less welcoming. Most people thought that fun and extraneous animations were pointless and never wanted Clippy to help them with anything. Yet, Slack managed to win the hearts of even straight-laced no-nonsense users. Do you think it’s just a matter of doing it right (i.e. getting the oak door to feel and sound and move right) or have the users softened their stance on software trying its darnedest to be both helpful and fun at the same time?

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