Spotify at the Crossroads
Issues with Spotify’s messy approach to grow beyond music streaming and how it could be fixed
Published in
14 min readOct 26, 2019
Scott Galloway forecasted that Spotify would join the Big 4 in 2019. Although it was a very interesting year for Europe’s top platform export, it’s far away from such success. He did a recent summary of Spotify’s current situation, listing the problems:
In this podcast he doubles down on his advice of creating and selling hardware:
A Northern-European-design-element-listening-device brought to you by Spotify has win written all over it!
I get that. Vertical integration has its benefits, as well as the bundling of hardware and software. Scott hints at some Alexa-like device. Spotify seems to be working on such a thing:
If you own a Voice assistant and a subscription to a music streaming service, you may have noticed…
