First Usability Testing for New Product in Singapore
When the product of your dream finally appears in a form that can be seen and felt, can you relax yourself and give yourself a big fake? After all, from the user research to the final determination of the visual program, this road stumbled came to have spent too much effort.
But slow! Things are far from over, you are in, is the easiest stage in the product design process — the implementation phase, you are now concerned about is how to make every aspect of participation in the implementation of the design in accordance with the direction of your get on. So you still take the cold water rushed face, then proceed to the next step.
One of the things you need to do before you actually get into the implementation is to do a usability test to understand the user’s reaction to the new product and to discover some issues that you have overlooked and are using.
In the past design process, we completed a variety of deliverables, and now is the time to test your preparation is complete.
First, we completed user research and designed several personas based on what we learned. So, what you are doing right now is to find a certain number of users (usually 5 to 7 for each person role) according to the persona’s attributes and conduct product usability testing and simple interviews to understand the different types of users obstructions and questions that may arise when using this new product.
When it comes to usability testing, there are always high-end devices such as unidirectional mirrors, video cameras, expensive eye tracker, and others in mind. If you still think so, you are outdated, usability testing has long jumped prices, into a more common UCD method. You have to do, in addition to find the right user, to do these two things like:
1.Complete high-fidelity prototype
You completed the wireframe during the interaction design phase, the low-fidelity prototype we’re talking about (do not tell me you did not do it), and not long ago you’ve just identified a set of visual solutions that everyone likes. So now, you can work with UI Coding, a visual designer, to combine these two things to make one of the most complete Genuine Prototypes.
It is best not to take the low-fidelity prototype to the user to do the test. Although the UCD method does not exclude usability testing of low-fidelity prototypes (even paper prototypes), this greatly increases the burden on the user’s cognition and comprehension, and to a certain extent increases the cost of communicating with the user as you would You find that you always explain: “This place may be so in the future, so …” and the test results are therefore greatly discounted.
Do not wait for product development to find the user to do the test. We all know this truth. In short, the high-fidelity prototype is the lowest-cost and fastest-developing product (which, of course, builds on your well-prepared previous work) and is the best product for usability testing.
2.Set the test task
The traditional usability test is to observe the most natural state of users’ products. In other words, the user is thrown into the usability lab and then you hid from the side to see how the user tosses your baby’s product. If the Web product usability testing you still do, you will find that your users are always messing around aimlessly. The first reaction you want your users to open when they sign in is to enter their username and password, but he or she gently left the page after navigating. Should you remove the navigation of the registration screen because of this conclusion? Obviously not.
The users who are recruited to participate in the usability test, although they may be your old users, are not exactly the same psychology and expectations they use when testing your product. Users will get your thoughts: what do you want to test my product staff? You want him to click on it when he sees “sign up” on the detail page, but he thinks you want him to post a comment on this page. The result is that you secretly bit his teeth and prayed for him to find the registration button earlier, Khan swear to switch input method.
What do you do to avoid this situation?
Before, we completed the task decomposition for each of the character’s goals, including the importance and priority of the task. The users participating in the test are recruited according to the characters of the characters. Logically, these users should be allowed to try out the most important and highest priority tasks for their users on your new product, so that you may see problems that may arise during the mission.
Your test plan can look like this:
User Type: View-oriented users who follow the details
Test Products: New Detail Page Beta1.2.07 High-Fidelity Prototype
Purpose of the test: Learn when and how well users are comfortable with the new details page
Test tasks:
- View Details (Job Number A001);
- Sharing (task number A002);
- Comment (task number A015).
Is it easy? To do a usability test of a web product, you only have to do three things:
- Find the right user
- Get ready for the high-fidelity prototype
- Identify the task to be tested
If you still have time and money, you can also prepare the following:
- A recording screen software
- Recording pen
Most importantly, you need to prepare a pair of sharp eyes. Auxiliary recording tools are important, but powerful tools are no substitute for your thinking. You know your product best, you go through the entire design process, so you know best where the user is and where your design gap is. Eyes wide open to observe the user’s behavior, see the place where there is doubt must be the first time put forward: “What are you looking for?”, After asking I am afraid who do not remember what was then. The only thing to note is that, do not ask “why do this”, just ask “what is being done.”
Finally, try to maintain an objective and neutral tone when you conclude: “Users do not have the option of selecting a pull-down menu when searching, and they simply type in the keyword and press Enter.” Instead of saying, “Users are not used to searching Click the drop-down menu. “Or” The user did not notice the dropdown in the search. “Unless this is what the user says.
see more: https://medium.com/@ysfqwe1/are-you-suitable-for-usability-testing-in-singapore-47758aecc4ff