A look into Spotify for Artists

This case study is LONG. Feel free to start reading from “Competitive Analysis” to start reading about my process. Thank you!

For the last 10 years, Spotify has been focused on giving consumers the best streaming music experience. But according to Daniel Ek, the CEO, he wants to focus the next 10 years on bringing the best experience of music to the artists. Why’s that?

The answer can be revealed by the Net Promoter Score (NPS). NPS is essentially an index that measures the willingness of customers to recommend a company’s products or services to others. …


I recently had the opportunity to work with 3 brilliant engineers to build an exciting app called “Festival” that incorporates Apple’s newly released ARKit.


I recently completed my product design internship at Spotify in NYC. And although my time here was limited (10 weeks to be exact), there aren’t many articles covering an internship experience from the perspective of a designer so I’d like to share my experience.

“Isn’t Spotify just that one app? What even is there to work on?”

I got that a lot when talking to people prior to coming to NYC but upon joining, I learned that Spotify is a rapidly growing company that has tons of initiatives going on simultaneously. I signed an NDA so I actually can’t talk…


I actually wrote this back in August of 2016 but finally decided to publish it. Hope you enjoy!

Some Background

During my internship at Goodpatch, my main duty was to work on Prott. Prott is a rapid prototyping tool (similar to InVision or Marvel) that is used for designers to quickly generate a prototype of their website/web app/mobile app. Over the course of 3 months, I worked on lots of interesting projects but one of the tasks I was given was to redesign the settings page within Prott. …


Welcome to another edition of redesigning apps with Yuki! Well just kidding. This is only the 2nd redesign project but maybe it’ll become a regular thing in the future…

A little bit of background

Capture Joy is a wedding planning app that helps couples do everything from inviting guests, setting up a schedule, and share photos. The company itself was part of Y-combinator and still is in its early stages with around 15 employees. My friend (shoutout to Julian!) and I were asked to redesign a new experience for capturing moments. What are moments? Moments are pictures and videos that could be posted within the…


Why a Redesign?

As a side project to improve my design and motion skills, I decided to challenge myself to redesign a feature of an app. But here’s the catch: do everything from concept to high-fidelity prototype over one weekend. And so why did I choose UberEATS? Well, I’ve always been a fan of Uber’s visual design aesthetic and I also just really really love food so I guess you could say it was a match made in heaven.

Within the UberEATS app, the feature I saw the most potential for a redesign was Search. There were 3 reasons as to why.

Yuki Asakura

product designer studyin' @UW • formerly @Spotify @GoodpatchBerlin • www.YukiAsakura.com

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