John Oh – Medium

John Oh

Why I Focus On Go-To-Market

Much has been written about the importance of finding product/market fit early on. The concept is very powerful. For me, the simple version…

Mar 22, 2017

Mar 22, 2017

John Oh

Direct Sales vs. Indirect Sales

Few things are as important as nailing down your sales strategy during a go-to-market (GTM) planning exercise. And, yet, most companies get…

Mar 15, 2017

Mar 15, 2017

John Oh

Build and Amplify Your Reputation

Understanding and shaping perception is the first step to building a successful reputation, and to be an effective marketer, you must do…

Feb 23, 2017

Feb 23, 2017

John Oh

Every CMO Should Try To Sell

About 17 years ago, I was a software sales guy. I had been a product manager for a product that did not exist. We had just gotten a new CEO…

Feb 22, 2017

Feb 22, 2017

John Oh

Building Your Contact Database

Demand generation starts with your contact database. Most companies have already messed up their contact database to the point where it…

Feb 22, 2017

Feb 22, 2017

John Oh

Gating Content (in B2B Enterprise)

For a while now, the trend in enterprise B2B marketing has favored not gating content. In general, it is best to not gate content used for…

Feb 22, 2017

Feb 22, 2017

John Oh

Lean Marketing Org

Most folks in the startup community are familiar with the Lean Startup methodology popularized by Eric Ries. In this post, I will make a…

Feb 22, 2017

Feb 22, 2017

John Oh

Losing Sleep Over B2B Tech Conversion Rates

Ask any VP of Sales or CEO to explain their pipeline conversion rates. Often, they will jump right to the win rate: “We win at least 50…

Feb 22, 2017

Feb 22, 2017

John Oh

Product Category Creation

In this post, we will discuss the topic of product category creation and address the following questions:

Feb 22, 2017

Feb 22, 2017

John Oh

Your Product Is Amazing But Your B2B Marketing Sucks

Glad I got your attention. Marketing does not suck. But, it can suck and that is what we should all try to avoid.

Feb 22, 2017

Feb 22, 2017

John Oh

John Oh

John Oh has built and led many B2B technology marketing teams. He shares insights on GTM, product marketing, and demand creation from that experience here.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams